Watson became associated with Lancôme, one of the world’s major cosmetics brands.
The partnership helped reinforce her transition from child actress to adult fashion and beauty personality.
Celebrity endorsements can be extraordinarily lucrative because they require considerably less time than making a feature film. An actor may spend months working on a movie, whereas a brand campaign can produce substantial compensation through a relatively limited number of shoots, appearances, promotional activities, and contractual commitments.
For a celebrity with Watson’s international visibility, the commercial value of an endorsement can therefore be substantial.
