Watson has also worked with Burberry and has become a familiar presence within the international fashion world.
Her involvement in fashion was not merely about advertising.
She developed a reputation for using fashion as a means of expressing her views on sustainability, ethical production, and social issues.
This distinction matters because modern celebrity branding is increasingly connected to personal identity.
A celebrity who simply promotes products may have a limited relationship with consumers. A celebrity who develops a coherent public philosophy can potentially create a much stronger and longer-lasting brand.
Watson has generally positioned herself in the latter category.
