In 2020, Watson became a board member of Kering, the luxury group associated with brands including Gucci and Saint Laurent.
Her appointment was significant because it demonstrated that her commercial influence was not limited to appearing in advertisements.
It placed her in a corporate environment involving major decisions within the luxury industry.
Her background in fashion, sustainability, and advocacy made her an unusual but highly relevant figure within the sector.
The move also reflected a broader trend in which major companies increasingly seek directors and advisers who understand cultural changes among younger consumers.
